A New Look at Boxed Wines
U.S wine consumers often turn a deaf ear when the subject of boxed wines comes up – unfortunately, when boxed wines were first introduced to the market many years back, the wines were not particularly noteworthy, and some were just plain bad.
However, boxed wines have come a long way since they were first introduced and it's time for consumers to reconsider boxed wines again for a number of reasons:
- Boxed wine lasts and lasts and lasts … – Unlike wines sold in traditional glass bottles, boxed wine is stored in a vacuum-sealed inner bag that allows the wine to remain good for 4 – 6 weeks. No pressure to down that full bottle in one night, and wake up feeling like road kill for work the next day. Take your time – enjoy that boxed wine with leisure knowing that it's going to last for a while.
- Because the French are doing it – and the Swedes, and the Aussies and the Italians … the international world is embracing boxed wines. The Italians have even set up quality ratings for boxed wines. We all know that if the rest of the world is giving boxed wines the thumbs up, we should probably follow suit.
- Boxed wine is eco-friendly – Since green is the new black these days, who isn't looking for another great reason to be kind to the earth? Switching from your traditional glass bottles to a boxed wine results in less landfill waste and a reduced carbon footprint since boxed wines use less packaging, require less energy for production and are often made with recyclable materials. So if you love wine and you love the earth, make the boxed wine choice.
- Great for gatherings and trips – Since boxed wine is easy to transport, quick to chill, easy to store and simple to open, it is the ideal option for parties – from picnics to barbecues to birthday celebrations, and works perfectly for camping or beach trips. As well, since most boxed wines are sold in 3-liter sizes, you get the equivalent of four bottles of wine in one convenient box, and party hosts won't get stuck anymore with those annoying end-of-party half-empty bottles.
- Easy on the purse – During these tight economic times, boxed wines are often a great, purse-friendly wine option. Average prices for a 3-liter box are $15 - $25. Do the math – boxed wines are a bargain for everyday wines.
- And finally, today there are some GREAT tasting boxed wines out there. More and more premium wines are being put in boxes, and some are even winning awards and critical acclaim.
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